According to research, the global healthcare sector is expected to reach $97 billion in revenue over the next few years. All thanks to the increased demand for quality healthcare services and new growth opportunities created post-pandemic. This means that healthcare marketers can no longer rely on business networking or direct mailing to generate a steady stream of quality business leads.

In an industry marked by consistent technological advancement, changing customer expectations, and longer sales cycles, healthcare marketers need to step up their marketing game to attract quality leads and stay ahead of the curve.

You need a robust lead generation strategy that helps you create a strong market presence, drive better business relationships, and identify new market opportunities to fetch new leads. In this blog, we’ll talk about the top 5 ways to help you get quality healthcare leads.

1. Know Who You Are Targeting

Any strong marketing action plan starts with knowing your target audience. Given the highly competitive healthcare market, accurately identifying your target audience can improve the quality of your lead generation strategy.

If you have a healthcare product or service that’s especially useful to a specific market or job professional, targeted marketing lets you break down your market based on demographic, behavioural, or geographic data. Investing in a robust contact database from a top data provider like Healthcare Marketers can help streamline these efforts. Once you have precisely segmented your audience, you can define your ideal customer persona and determine their needs and pain points for further actions.

2. Master Your Content Creation

If you want to generate quality leads, you need to share valuable insights and information that your target audience won’t find somewhere else. The healthcare industry is vast, with highly subjective needs. And high-quality content is what helps you capture the attention of a specific market at the right time.

Content is a proven B2B marketing strategy that helps you build authority and drive higher lead generation. Think of what your healthcare prospects are looking for – identify their pain points, conduct competitor research, understand their online search behaviour – and create content that speaks volumes to them. And you’ll be looking at a sales pipeline full of quality leads through your content.

3. Include BackLinks

Another way to use content creation to your advantage is through backlinks. Sharing content with backlinks helps you drive the audience to your website. As a healthcare organization marketing products and services to different healthcare professionals, adding links to your website in your content, emails, or social media is an excellent way to build your credibility and drive higher traffic.

4. Email Marketing Still Works

For a healthcare marketer competing for leads in a highly demanding sector, email marketing remains a top strategy. Send targeted emails to your prospects for any action they take in your favour. For instance, a welcome email when someone signs up for your healthcare email newsletter or downloads a gated piece of content.

In fact, you could promote various content, hand out surveys or tell them about any new industry events. Either way, email is a powerful means to establish your authority and stay at the top of your audience’s mind. And ultimately push your lead generation efforts.

5. Connect with Prospects Through LinkedIn

Believe it or not, social media has the potential to scale your lead-generation efforts like no other. With over 7.2 million healthcare professionals and 188k healthcare companies active on LinkedIn, healthcare marketers stand to gain a lot in terms of quality leads, lasting business connections, and higher revenue.

LinkedIn allows you to connect with the right industry people through paid ads or targeted content. You can use sponsored ads to pitch your product to a relevant audience or create groups to interact with industry experts. In fact, regularly posting valuable content on LinkedIn can help you establish your business as a thought leader in the industry, helping you attract more leads than before.

In Conclusion

When it comes to B2B healthcare lead generation, the stakes are quite high due to evolving customer expectations and a fast-moving marketplace. However, these 5 tips can help accelerate your lead generation efforts by using content, personalized emails, and social media to their advantage.