YouTube has quickly risen in popularity in the last few years as the most preferred website for sharing video content. According to a Social App report, in Q2 2021, YouTube reached 2.5 billion active users, making it one of the most popular apps in the world. But despite this social media site being a favorite of marketers, very few in the medical world have a YouTube healthcare marketing strategy in place.
If you haven’t leveraged the wide network of this platform for your healthcare marketing strategy, you’re missing out on a goldmine of opportunities. In this blog, we’ll explore why you must have a YouTube healthcare marketing strategy to reach and connect with the right audience.
Benefits of YouTube Marketing in Healthcare
1. Reach a Digital Audience
Your target audience is becoming more digital by the day. According to a report published by The Telegraph, there are 70,000 health-related online searches per minute every day. This makes YouTube a valuable channel for your healthcare promotion strategies. It allows you to humanize your brand and educate and communicate with your audience.
2. No Appointment Required
Part of what makes YouTube a popular search engine is to give people open access to information. This provides healthcare brands and practitioners easy access to more customers and patients. A YouTube healthcare marketing strategy helps you build brand awareness and allows customers to connect with your brand comfortably and conveniently.
3. Viral Healthcare Promotion Strategies
Brands turn to YouTube for marketing in a bid to go viral. While healthcare educational videos are not the most likely to go viral on YouTube, you can still gain thousands of viewers if you’re creative. Take the example of the healthcare campaign for Obamacare. The YouTube video ‘Between Two Ferns’ starred former president Barack Obama and comedian Zack Galifianakis. The video was criticized on the internet and the media, But this made it viral encouraging millennials to visit the national healthcare website and sign up for health insurance.
YouTube Healthcare Marketing Strategy: What Works?
While YouTube offers an amazing network for your healthcare marketing strategies, it also poses a challenge- reaching the right audience and generating good engagement. If you’re looking to make the most of this all-encompassing platform, there are a few best practices and content ideas you must include in your marketing strategy.
1. A Welcome Video
If your healthcare brand is new to the platform, start by creating a welcome video that talks about your brand and the products or services you provide. The video must be short so that it educates the viewers without making them feel bored.
2. Use Animation and Motion Graphics
Using animated characters or motion pictures is a great way to put across your message in an entertaining and engaging way. Make, sure you don’t over-promote your brand and share health-related information that is useful to your audience.
3. Share Health Tips
Viewers love good health tips that are convenient and practical. By sharing unique healthcare tips, you can attract users to your channel and boost your rankings.
4. Make Q&A Videos
Get a healthcare expert on board to answer some frequently asked questions about your products or services or the medical field you’re targeting. For example, if your product is aimed at improving dental hygiene, partner with a dentist to answer common questions about dental health and how to prevent certain dental problems.
5. Make How To Videos
Don’t just talk about your product or service. Show your audience exactly how you can benefit from it. For example, if you deal in medical equipment, make videos explaining how medical practitioners can use it to simplify certain tasks.
The Takeaway
When it comes to healthcare marketing, it can be difficult to find the right channel to reach your target audience. But a robust YouTube healthcare marketing strategy will help you reach customers beyond the ones actively looking for your products or services. It is an excellent way to gain maximum exposure for little effort and expense.
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