With a robust, high-quality mailing list, you can have higher overall delivery rates and lower bounce rates. It further ensures that your messages reach their intended recipients and you are not wasting time, money, and resources on invalid or inactive email addresses.

But you get this result only when you have a trustworthy database provider. And since various database providers claim to be the perfect solution for you, it can be challenging to know who’s truly the best in the field.

As this is a tricky decision to make, we have compiled a list of essential factors to consider before selecting a healthcare database provider.

1. Accuracy and Authenticity

You can get a healthcare database from anywhere, easily. But whether it is accurate and authentic is the question you should be asking. An accurate, well-targeted customer list will positively impact your campaign’s response rates, click-throughs, and, ultimately, your end revenue.

Therefore, it’s imperative that while choosing your healthcare database provider, look for a healthcare mailing list with maximum accuracy and regular updates. In addition, determine how the lists were compiled to ensure you have access to only genuine contacts.

Additionally, to be more confident in their mailing list, ask for the sources your potential healthcare database provider uses to compile their list.

2. Segmented Database

Prescription medications for migraines are unlikely to appeal to a gynecologist. Likewise, ophthalmologists don’t want to read about new equipment for physical therapy offices that treat knee injuries. The point is that not every healthcare professional will be interested in the same communications.

Your lists should be effectively segmented so that you know you’re sending the right message to the right people. If a list only contains names and email addresses with no other evidence that they represent the audience you’re attempting to target, it’s probably not of good quality.

Especially when segmented email campaigns show 50% higher CTR than untargeted campaigns, it’s essential to determine how much information is provided about each contact on the list.

For instance, HealthCare Marketer offers a highly segmented list in specific categories like geography, gender, type of practice, etc.

3. Consider the Deliverability rate

The deliverability rate matters a lot. Why? Because investing in email marketing is not about sending more emails. Instead, it allows you to establish customer relationships.

To have a chance to engage consumers and prospects, your messages must land in their inboxes. Unfortunately, not every email service provider can guarantee that your emails are delivered at the same rate. Inquire with potential healthcare database providers about their delivery rate and how they work with their customers to maintain it high.

You should look for an average delivery rate of 98% or higher. Additionally, the contacts in your email list should be 100% permission-based, so that you don’t end up initiating unsolicited communication with your potential clients.

4. Don’t let Price Fool You

In the data industry, as in any other, you generally get what you pay for. You may find a website offering free or low-cost physician lists from email service providers. Still, these frequently offer lower-quality email addresses that fail to drive engagement and can be detrimental to your healthcare marketing strategy. 

So, if you get a few quotations and one is lower than the others, before you leap at the bargain, analyze why it is so far out of line with the rest of the rates you’ve gotten.

Making the Final Call

Suppose you intend to target a global audience through your marketing campaign. In that case, it might help you look for a healthcare marketer who provides you with a database to reach your intended worldwide audience. Also, to increase the rate of conversions, pick a reliable database provider like Healthcare Marketers whose database supports multi-channel marketing.

Let’s have a look at essential tips one last time:

• Ensure that it’s accurate and authentic.
• Highly-segmented list
• Higher deliverability rate
• Cost

These valuable pointers will surely help you choose the perfect healthcare database provider.