Are you struggling to connect with dentists to market your medical equipment and services? Maybe your marketing repertoire is missing some tricks. Dental practitioners are highly skilled professionals who need more value from a marketing campaign, and they need more trust before contacting a supplier.

To help you provide them with the value they need and earn their trust, here are 6 dental marketing strategies that you must employ. These marketing strategies have proven to be effective and have a high return on investment when applied correctly. So, let us dive in.

1. Content Marketing

If you want to win over dental surgeons as your clients, you must be an industry leader. The best way to do so is by implementing a comprehensive content marketing strategy. How effective is content as a dental marketing strategy? Very effective indeed. Around 90% of healthcare marketers are already publishing content marketing, out of which 97% do it to engage with the audience and drive more growth.

As for content that you should publish, there are no constraints. But since you are targeting skilled and learned professionals, instead of solely marketing your product, use content to educate your audiences and publish thought leadership content. Also, your content must include blog posts, eBooks, and research material, and it should be educational.

2. Search Engine Optimizations

Google handles around 2 trillion queries annually, of which almost 100 billion are health-related queries. But do such voluminous searches mean it should be easy to get in front of your audience? Not at all. Most people only focus on the first four to five search results. So, if you can rank your content in those top positions only, then your content has a chance to be seen.

That is why SEO is a must-have dental marketing strategy, along with content marketing. So, perform keyword research and identify topics your audience might be interested in. Provide value with your content and use visuals to make it more attractive.

And optimize your content for local searches. Since most people on the internet prefer businesses that operate in their locality. They use city or town names and phrases like “near me” in search queries to find local businesses. So, performing local SEO can increase your chances of winning surgeons in your local area.

At last, do not confine your SEO efforts to just Google. Try to rank your content on different search engines like Microsoft Bing, Yahoo, DuckDuckGo, and others.

3. Email Marketing

The third dental marketing strategy is email marketing. Marketers who utilize email marketing see almost 4200% ROI, i.e., for every $1 they spend on emails, they make $42. Also, healthcare-related emails have a higher open rate of around 23%. So, an email marketing strategy can be an effective tool to target dental practitioners.

However, achieving these metrics would require a strategic dental marketing effort. To personalize email communication, you must segment your audience based on demography and geography. Segmented audience allows you to deliver targeted email campaigns that your audience finds easier to relate to, making them more likely to respond to the call to action.

The best way to segment your audience is to get your hands on dental surgeons’ email list. HealthCare Marketers’ dental surgeons’ mailing database is an up-to-date list of dental practitioners, so your newsletters and promotional emails reach the right person at the right time. 

4. Guest Blog and Podcast

There are already well-established websites and platforms that have vast audience bases. Healthcare marketers can write guest blogs for these websites to increase brand awareness among medical practitioners and surgeons. Guest blogging also helps you with search engine optimizations. It brings backlinks to your website, strengthening its online authority and improving its SERP ranking.

Similarly, podcasts also can be an effective dental marketing strategy. Healthcare and fitness genre is the fourth most popular genre among podcast listeners. So, landing a guest speaker role on a health-related podcast can also help you reach new audiences.

5. Paid Advertising

Another dental marketing strategy to drive traffic to your website is pay-per-click advertising. Why invest in PPC advertising? PPC advertising is the fastest way to appear at the top of search results when the audience searches for relevant queries. PPC ad clickers are 50% more likely to convert. And for every $1 you spend on PPC ads, you can make around $2. 

You have many options for running PPC campaigns. The most popular PPC service is from Google itself. It shows ads on top of results for relevant search queries. Also, you only pay when someone clicks on the ad and visits your website. Similarly, you can also invest in PPC on social media platforms like Meta, Instagram, LinkedIn, Twitter, and others to reach a wider audience base.

6. Leverage Client Reviews

Around 97% of prospects read reviews before dealing with a business. Since dental practice is a highly professional field, surgeons too rely on word-of-out and online reviews before dealing with any equipment supplier or service provider. Reviews are proof that your product and services are advertised, so it is easier for prospective surgeons to trust your business.

So, actively collect reviews from the clients you have served. And the best dental marketing strategy is to display reviews on review sites like Yelp. Similarly, display reviews on the homepage of your website and product pages. 

Also, to build a stronger online reputation, reply to reviews, even the negative ones. It leaves an impression that you are willing to listen to your audience and solve their issues.

Wrapping Up

These were some of the best and high ROI dental marketing strategies that every healthcare marketer must use in their campaigns. Publish educational content, guest blogs, and podcasts to establish yourself as an industry expert. Optimize your content and use PPC to rank higher in search results.  As for email marketing, turn to HealthCare Marketers and get your campaign’s latest dental surgeons’ mailing database. With an up-to-date dental surgeons’ email list, you get details of pre-qualified leads for your email campaign.