Email marketing in the healthcare space is a high-stakes game. When you’re reaching out to oncologists specialists whose time is arguably the scarcest commodity in medicine every bounced email isn’t just a missed impression; it’s a wasted opportunity, a hit to your sender reputation, and a step closer to the spam blacklist. That’s precisely why
Marketing to OB/GYN professionals is a different beast entirely. These are physicians juggling packed clinic schedules, hospital rounds, deliveries at unpredictable hours, and an inbox already overflowing with vendor pitches. If your message isn’t relevant, timely, and landing in the right inbox, it’s dead on arrival. For healthcare marketers selling medical devices, pharmaceutical products, EHR
Introduction Healthcare email marketing presents unique challenges that don’t exist in other industries. While businesses in most sectors can freely send promotional emails with minimal regulatory concern, healthcare organizations must navigate a complex web of federal regulations, privacy laws, and ethical considerations that govern every aspect of patient communication. The Health Insurance Portability and Accountability
In healthcare marketing, not all physician email lists are created equal. While having access to 1 million doctor contacts might sound impressive, the real question is: are you targeting the right specialties for your product or service? With 566,404 active specialty physicians in the United States as of 2024, and average physician compensation reaching $403,000
