The most successful brands in healthcare are the established ones. It isn’t rocket science. Healthcare consumers spend big money on products and services and have […]
How Healthcare Organizations Benefit Through Account-Based Marketing
As a healthcare marketer, you would know the importance of having a solid ICP and target profile. Before you even begin to market your services […]
Effective Email Marketing Strategies for Healthcare Marketers
The modern digital marketing landscape has countless mediums for marketers to engage with their audiences. You can use social media, SEO, influencer marketing, PPC, and […]
Know Everything About Digitalization of the Healthcare Industry
“Necessity is the mother of all inventions” – proved true in the healthcare industry during the COVID-19 pandemic. As the virus spread rapidly in early […]
The Future of Automation in Healthcare
“Automation is not just a labor substitution tool; it’s also an enabler of higher-quality work,” said Daniel Dines, CEO of UiPath, responsible for creating one […]
How to Use a Targeted Nurses Email Database Effectively
Two factors decide the success of a marketing campaign: the target audience and the marketing message. Once you determine the former, you can curate the […]
Are Healthcare Organizations a Boon to the World of IT?
As the IT movement in healthcare organizations keeps spreading, how do you stay on top of it to ensure that you are too? With Healthcare […]
Telehealth in Healthcare: A Silver Bullet or a Challenge
Remote medical assistance is by no means a new phenomenon. It has been around since the 1920s and was used to provide medical assistance in […]
Five Essentials to a Fool-Proof Medical Device Marketing Strategy
According to Fortune Business Insights, the global medical devices market was expected to grow from USD 495.46 billion in 2022 to USD 718.91 million in […]
5 Ways to Build Strong B2B Customer Relationship
What is that one thing that has outdone even product quality and price in the B2B space? If you didn’t know already, it’s customer experience. […]