As per the report by bankmycell.com, currently, there are 6.92 billion smartphones in the world which translates to 86.11% of the global audience having access to smartphones. […]
The Role of Chatbots in Healthcare Marketing
The rise of chatbots in healthcare marketing is revolutionizing the way how customers are interacting and building engagement with healthcare organizations. Chatbots are changing the […]
How to Build a Successful Healthcare Content Marketing Strategy
With the advancement of technology, increasing consumer expectations, and evolving healthcare market, healthcare organizations are facing numerous challenges in differentiating their services/products from the competitors […]
Advantages of Personalized Marketing in Healthcare: Improving Patient Engagement and Outcomes
With the advancements in technology, and increasing consumer expectations, consumers now expect and demand personalization across all industries, and personalized marketing strategies for the healthcare […]
The Impact of Artificial Intelligence on Healthcare Marketing
Artificial Intelligence is rapidly transforming the market ecosystem of every industry and so is the healthcare sector. AI is offering unparalleled opportunities for healthcare marketers […]
The Role of Telemedicine in Healthcare Marketing
Telemedicine or telehealth is the process of delivering health services through telecommunication technologies, over the telephone, or through the Internet. It allows doctors to reach […]
The Benefits of Influencer Marketing in Healthcare Industry
In today’s social media dominated world, influencer marketing has become popular, since influencers can help promote brands and products. Like all other industries, the healthcare […]
Tips for Creating Engaging Healthcare Content Marketing
Content marketing is an important strategy in every digital marketer’s toolkit. While different industries are creating diverse and engaging content, healthcare content marketing has mostly focused on providing […]
The Importance of Data Analytics in Healthcare Marketing
In the digital age, there is little consumers can’t learn on their own. Gone are the days they needed to contact an expert. The information […]
Virtual Reality is Transforming Healthcare! Here’s How
If you thought virtual reality was limited to games and other entertainment mediums, you’re far from the truth. Virtual reality or VR showcased its prowess […]