Home >> All You Need to Know About Choosing the Right Nurses Email List

Nurses Email List

All You Need to Know About Choosing the Right Nurses Email List

If you run a company that offers healthcare products and services, marketing to nurses should be on your plan. After all, hospitalized patients spend up to 85% of their time with nurses. Moreover, 79% of nurses work closely with doctors to provide guidance and medication to patients. So, whether doctors or patients, nurses inadvertently influence buying decisions of a wide range of healthcare products.

Marketing emails are one way to connect to health care providers like nurses right where they are. Such email campaigns are easy to build, cost-effective, and are known to be highly successful (with a high open rate of roughly 23.46% and click-through rates of roughly 3.62%) as well. And all you need is a highly accurate email list, like Healthcare Marketers’ Registered Nurses List, with up to 80% deliverability to get started.

The catch? For your healthcare email campaign to be most effective, you must market your product to the right set of nurses.

In this blog, we will highlight the significant differences between licensed practical nurses and registered nurses and tell you how to choose the right email list for your business.

Who is a Licensed Practical Nurse, and When Should You Market to Them

Licensed practical nurses

Licensed practical nurses are professionals who provide basic nursing care to patients under the supervision of a senior nurse or a physician. They interact directly with patients and their family members. Here are some responsibilities of licensed medical practitioners:

  • Collecting patient samples
  • Communicating with patients and their family members regarding medical procedures, concerns, and treatment
  • Performing basic patient care like changing bandages and more.

Given their job roles, opting for a licensed practical nurses email list is essential if your healthcare product deals with patient care. However, given their lower level of seniority, they might not be able to influence purchase decisions experienced doctors make.

Simply put, if your company deals with patient care products and services like bandages, over-the-counter patient medication, etc., you should use a licensed medical practitioners list to reach out to nurses. At Healthcare Marketers, we provide a highly accurate nurses list for the same.

Who are Registered Nurses and When You Should Market to Them

registered nurses

Registered nurses not only work with patients but also supervise the activities of licensed practical nurses. They also interact directly with physicians to determine suitable nursing protocols for patients. Here are some of the responsibilities of registered nurses –

  • Perform nursing procedures and tests as specified by the physician
  • Develop nursing care plans
  • Guide and supervise licensed practical nurses
  • Communicate with patients regarding concerns, medical procedures, treatment, and more.

Registered nurses have more influence when making healthcare product buying decisions based on their job profile and seniority. Naturally, if a physician makes the buying decision for the healthcare product or service you provide, like a medical device or a pharmaceutical product, you should market to registered nurses. At Healthcare Marketers, we provide a dedicated segmented and highly deliverable email list to make your marketing efforts easier.

Why Choose Nurses Lists from Healthcare Marketers?

nurse email list

At Healthcare Marketers, we optimize both nurses’ email lists for accuracy and deliverability. Our email database is updated monthly, and the data is appended continuously after tele-verification to ensure your email list is responsive. When you deploy marketing campaigns based on data from our lists, you can expect up to 80% campaign deliverability, no matter your marketing channel. Head to our page to get a quote. Try our email list for yourself today!

Leave a Reply

Your email address will not be published. Required fields are marked *